The dynamics of marketing and selling a product predominantly depend on the active mobility of the sales and the distribution network. The traditional marketing approach dictates having a robust sales network to meet customer expectations and demands. Be it marketing and selling an FMCG product or a home appliance, having a robust and active sales network is a dictum that everybody follows and adheres to. Having a robust sales and distribution network doesn’t guarantee a brand’s success, many factors play into the marketing act to enable and empower the product in becoming the customer’s first choice.
